What Mother Does
Words that don’t describe mothers working style: Boring, generic, seen it before, cute
Words that do describe mothers working style: Spicy, zesty, wow, new, hot
We don't like boring. If your brand and marketing is boring you won’t stand out. You’ve got to be what mother calls “spicy” 🌶
Mother's approach and experience is what makes us spicy. No one is like mother. Brand is king (or queen) and we believe that by executing tasks from the brand downwards is what will bring you the best result for your short and long-term goals.
Can I get a gay-men?
Brand Strategy & Development
This is not “branding” in the sense of fonts, colours and images. Brand strategy (mother style) is an all encompassing approach that optimises your brands visual identity, communications and experience to make sure it’s cool, “on-brand” and also strategically aligns with your customers needs + your marketing & PR efforts, duh.
Influencer & KOL Marketing
Do not be scared, when done properly Influencer & KOL Marketing can be really successful. It’s not all about conversions. What separates bad influencer marketing from mother’s influencer marketing is strategy, planning and understanding. It’s a lot to explain in this small box so trust me, mother knows best and if you want to know more just r/o.
Social Media Management
Mhm, everyone knows social media is important and for the record this isn’t a service where mother makes generic Instagram posts for you. SMM mother style is mother putting the bumpers up at the bowling alley and guiding you to make sure you’re posting is done with purpose, adheres to the greater brand strategy & uses your owned channels properly.
Content Ideation & Execution
You’re doing great, sweetie! Content ideation & execution comes back to our strategic approach. Creating content you can actually use strategically. Content is part of your communications strategy and visual identity so it srsly needs to be curated properly and shot purposefully. You have to know what you need it for but simply this will change your life.
“Working with Jason at Hello Mother has been such a breath of fresh air! Each concept is totally unique and tailored to the brand’s needs specifically, whilst making sure the content will be a perfect fit for the creators own image & feed. The briefs are always crystal-clear and super easy to execute whilst still maintaining influencer agency and creativity within the scope of work. Plus, he’s super communicative and always fun and easy to work with! I wish every job came from Hello Mother!”
— @stylebyrhiannon
